About Us

Once upon a time there was a very irritable geordie football shirt collector called Helen who was PROPER into women's footie. Helen was always trying to hunt down the latest NWSL jersey deals (with zero luck) and spent her weekends in the stands at The Academy Stadium in Manchester asking why all the fans were wearing Man City jerseys with premier league font on the back rather than The WSL font. Helen was confused... how can there be websites dedicated to classic footie shirts from the 1960's but you can't even get THIS SEASONS womens jerseys with the proper lettering?

At first Helen mentally parked it and got on with her life (sure, you can love football shirts A LOT but a girls gotta live) but every single time she went to watch Man City or Man United play she would be irritated. How come the fans of the women's team can't support their teams in the same way fans can support the men's teams? So she wrote to clubs and asked the question: Why aren't they stocking the WSL jerseys in their stores?

Unsurprisingly the WSL clubs were a little too busy to respond. So Helen went to Nike, one of the major brands in football shirts and asked them for help. They too didn't respond. So Helen decided to follow the Nike motto and "just do it" herself. 

In 2020 after months of discussions Helen was granted access to the FAWSL font. As of July 2021 FOUDYS are still the only non-club in the world stocking the official FAWSL font and FA Women's Championship arm tags. We also began to stock official Barcelona lettering (and we are the only Company dedicated to selling "Martens" NOT "Messi") and we'll begin adding more to our 2021/22 collection. As well as all of this Helen began reaching out to The NWSL to support distribution and improve European jersey sales of the gorgeous NWSL kits. Since launching in December 2020 we've sold hundreds of jerseys to over 35 countries with tonnes of 5 star reviews. Helen left her full time job in January 2021 to pursue her dream of making women's football more accessible to the masses. 

So that brings us to today...

Our next big goal is to work with big brands in order to bulk order official jerseys. Please reach out if you're able to offer any advice on this! You'll be working with the first AND ONLY organisation in the world that's dedicated to official women's football jerseys. Women's football is the fastest growing sport on the planet. Jump on the rollercoaster with us! 

Helen and the team (Kelly, Arbon, Mali, Karen and cat Donna)