About Us
FOUDYS IS THE FIRST AND ONLY DEDICATED WOMEN'S FOOTBALL RETAILER IN THE WORLD.
We are Foudys — and if you love women's football, you've found your home.
Our Story
Foudys began as a bedroom startup with a big idea: women's football deserved its own space. Not a section tucked away in a corner of a sports retail website — a proper, dedicated home for the kits, the clubs, and the community that make the women's game so special.
We named ourselves after Julie Foudy — USWNT legend, two-time World Cup winner, Olympic gold medallist, and one of the greatest players the game has ever seen. Her name felt right. She stood for excellence, passion, and fighting for what you believe in. So do we.
What We Do
Fashion fits, Game-Day kits, On-Field product and all the latest women's football apparel.
We stock official kits and merchandise from clubs and national teams — from the WSL to the NWSL, from the Lionesses to the USWNT and beyond. Whether you're after your club's latest home shirt, a personalised name and number, or something to show your support on match day, we've got you covered.
Every kit we sell comes with full customisation options. That means your name, your number, your way — because women's football fans deserve the same experience as everyone else.
Built for the Community
We're more than a shop. We're part of a growing movement. You can also now visit us in our permanent store in Manchester, UK. The worlds first official women's football store!
We've been featured in the New York Times as a standout example of what passion and purpose can build. We're proud of that, but we're even prouder of every customer who wears their kit with pride.
Our Values
We care about doing things right. That means eco-friendly packaging, honest service, and always putting our customers first. We're a small team based in Manchester, and every order matters to us personally.
The one promise we'll always make is that we're trying and we'll continue to push to be better. Our ambition is to evolve with the game and deliver for the fans.
Thank You
Thank you for being part of this. Whether you've been with us from the beginning or you've just discovered us — welcome to Foudys. The world's first and only official store dedicated to women's football.
The Foudys Team
